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教育市场破局在即,托育赛道迎来黄金发展期

发布日期:2020-11-23 作者:奇卡早教 点击:

DANXINHAIZI“MEIRENDAI”,YICHENGWEIYINGXIANGERTAISHENGYUJUECEDEGUANJIANYINSU。LIANGHUIZHENGFUGONGZUOBAOGAOMINGQUEBIAOSHI,YINGYOUERZHAOHUSHIGUANQIANJIAWANHU,YAOZHENDUISHISHIQUANMIANLIANGHAIZHENGCEHOUDEXINQINGKUANG,JIAKUAIFAZHANDUOZHONGXINGSHIDEYINGYOUERZHAOHUFUWU,ZHICHISHEHUILILIANGXINGBANTUOYUFUWUJIGOU,JIAQIANGERTONGANQUANBAOZHANG。

 

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ZHIDAOYIJIANDECHUTAIDUITUOYUXINGYELAISHUOSHIYIGEFEICHANGHAODEXINHAO,ZHENGFUJIANGUANYOULIYUGUIFANXINGYE,ERYOUXUDESHICHANGCAINENGYUNYUGENGDADEPINPAI。SUIZHEYIERXIANCHENGSHIJIEZOUDEJIAKUAIHE80HOUJIAOYANGLINIANDEGAIBIAN,TUOYUXUQIUZHURIZENGZHANG,YUJIZAIWEILAISANDAOWUNIANLITUOYUSHICHANGBIJIANGCHENGWEIJIAOYUXIFENLINGYUDEXIAYIGELANHAI!

 

TUOYUFUWUSHIZHIWEI 3 ZHOUSUI(HAN)YIXIAYINGYOUERTIGONGDEZHAOLIAO、KANHU、SHANSHI、BAOYUDENGFUWU。ZAOJIAOFUWUZESHIZHIWEIYINGYOUERTIGONGZAOQIJIAOYUFUWU。



规范政策加速落地,渗透率提升推动市场扩容

 

——“幼有所育”思想下政策加速落地,行业进入规范化发展阶段

 

2019NIAN5YUEGUOWUYUANFABU《GUANYUCUJIN3SUIYIXIAYINGYOUERZHAOHUFUWUFAZHANDEZHIDAOYIJIAN》,CONGQUANGUOZHENGCECENGMIANTUIDONGZAOJIAOTUOYUXINGYEJINRUGUIFANHUAFAZHANJIEDUAN。2017NIANDISHIJIUDASUOTICHUDE“YOUYOUSUOYU”XINYAOQIUHOU,2018NIAN4YUE28RI,SHANGHAISHIFABU“1+2”WENJIANZHELIGOUJIANYOUERTUOYUFUWUTIXI,CONGZENGJIAFUWUGONGJIFANGAN、WANSHANJIANGUANTIXI、CHONGSHICONGYERENQUN、GUIFANTUOYUJIGOUDENGFANGMIANTIGONGZHUDUOKELUODIFANGAN。SUIHOU、SICHUANSHENG、HUBEISHENGYEXIANHOUFABULEXIANGGUANTUOYUFUWUZHIDAOYIJIAN(CAOAN)。

 

2019NIAN5YUE,GUOWUYUANFABU《GUANYUCUJIN3SUIYIXIAYINGYOUERZHAOHUFUWUFAZHANDEZHIDAOYIJIAN》,MINGQUEYAOQIUDAO2020NIANQIANCHUBUJIANLIYINGYOUERZHAOHUFUWUDEZHENGCEFAGUITIXIHEBIAOZHUNGUIFANTIXI,BINGJIANCHENGYIPIJUYOUSHIFANXIAOYINGDEYINGYOUERZHAOHUFUWUJIGOU。

 

家庭结构变迁托育需求大,早期教育消费意识逐步形成

 

——家庭结构变迁,“4+2+2”家庭结构逐步成型

 

SUIZHEERHAIZHENGCEDEZHUBUFANGKAI,“4+2+1”DEJIATINGJIEGOUZHUBUXIANG“4+2+2”ZHUANBIAN,TUOYUXUQIUYURIJUZENG。ZI2011NIANKAISHI,WOGUOKAISHISHISHI“SHUANGDUERHAI”ZHENGCE,2013NIANJINYIBUFANGKAIWEI“DANDUERHAI”ZHENGCE,2015NIANKAISHISHISHIQUANMIANERHAIZHENGCE。BANSUIZHEERHAIZHENGCEDEZHUBUFANGKAI,WOGUODEERHAISHENGYULVBUDUANPANSHENG,GENJUGUOJIATONGJIJUGONGBUDESHUJU,ZI2011NIANYILAI,WOGUOYIHAISHENGYULVSUIMINGXIANXIAHUA,DANERHAISHENGYULV、SANHAIJIYISHANGSHENGYULVDOUCHENGXIANSHANGSHENGQUSHI,ERHAISHULIANGDEZENGZHANGKEGUANSHANGKUODALETUOYUSHICHANGDEXUQIU。

 

——后新生代父母早期教育消费意识已然形成

 

90后父母占比已达47%,其中90后占比34%、95后占比13%。较前代父母而言,90后新生代父母受教育程度普遍较高,所处经济环境更好,更加注重子女的教育,有意愿、有能力进行早期教育消费,超8成父母愿意子女参加早教课程

 

YIFANGMIAN,SHOUJIHUASHENGYUZHENGCEYINGXIANG,90HOUDADUOWEIDUSHENGZINV,QIJIAOYUHEPEIYANGSHOUDAOJIAZHANGDEGAODUZHONGSHI,ZAIJIAZHIGUOJIADUIJIAOYUSHIYEDALITOURU,PUBIANJIESHOULELIANGHAODEJIAOYU,YEGENGMINGBAIJIAOYUDEZHONGYAOXING。

 


LINGYIFANGMIAN,90HOUDECHENGZHANGGUOCHENGBANSUIZHEZHONGGUOJINGJIDETENGFEI,YUFUBEIXIANGBI,TAMENCONGXIAOSUOCHUDEJINGJIHUANJINGGENGHAO,XIAOFEINENGLIYEGENGQIANG。LIANGXIANGJIEHE,DANGQICHENGWEIXINSHENGDAIFUMUSHI,DUIHAIZIJIAOYUDEZHONGSHICHENGDUHEZHIFUYIYUANGENGJIAQIANGLIE,YOUQISHIZAIYOUZHIJIAOYUZIYUANXIQUE、SHENGXUEJINGZHENGRIYIJILIEDEBEIJINGXIA,XINSHENGDAIFUMUDUIZINVDEJIAOYUGUANNIANYUEFATIQIAN、DUIZAOQIJIAOYUDEXUQIUGENGJIAWANGSHENG。

 

GENJU《2018NIANZHONGGUOYUERBAIPISHU》GONGBUDESHUJU,CHAOGUO8CHENGDENIANQINGFUMUXUANZEZAIYUNQIJINXINGTAIJIAO,CHAOGUO8CHENGDENIANQINGFUMUHUIZAIHAIZICHUSHENGHOURANGQICANJIAZAOJIAOKECHENG。

 

SUIZHE《GUANYUCUJIN3SUIYIXIAYINGYOUERZHAOHUFUWUFAZHANDEZHIDAOYIJIAN》DEBANBU,YINGYOUERTUOYUXINGYEYINGLAIYOUXUFAZHANSHIQI。WEILAITONGGUORENCAIPEIYANG、ZHENGCEZHICHI、BIAOZHUNZHIDING、JIANGUANLUOSHI,YINGYOUERTUOYUXINGYEGUIMOJIANGJINYIBUKUODA。



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